{"id":10275,"date":"2025-12-11T18:37:03","date_gmt":"2025-12-11T18:37:03","guid":{"rendered":"https:\/\/bangpremier.fr\/index.php\/2025\/12\/11\/mcdonalds-les-pays-bas-retirent-leur-publicite-de-noel-fait-par-lia-apres-de-vives-critiques\/"},"modified":"2025-12-11T18:37:04","modified_gmt":"2025-12-11T18:37:04","slug":"mcdonalds-les-pays-bas-retirent-leur-publicite-de-noel-fait-par-lia-apres-de-vives-critiques","status":"publish","type":"post","link":"https:\/\/bangpremier.fr\/index.php\/2025\/12\/11\/mcdonalds-les-pays-bas-retirent-leur-publicite-de-noel-fait-par-lia-apres-de-vives-critiques\/","title":{"rendered":"McDonald&#039;s : les Pays-Bas retirent leur publicit\u00e9 de No\u00ebl fait par l&#039;IA apr\u00e8s de vives critiques"},"content":{"rendered":"<p><b>2025-12-11 18:37:03<\/b><br \/>\n<BR>L&#8217;enseigne n\u00e9erlandaise de  McDonald&#8217;s a retir\u00e9 une publicit\u00e9 de No\u00ebl r\u00e9alis\u00e9e \u00e0 l&#8217;aide de l&#8217;intelligence artificielle (IA) apr\u00e8s une vague de critiques. <BR><br \/>\nLa publicit\u00e9 de 45 secondes a \u00e9t\u00e9 produite \u00e0 l&#8217;aide de clips g\u00e9n\u00e9r\u00e9s par l&#8217;IA et a \u00e9t\u00e9 diffus\u00e9e publiquement sur la cha\u00eene YouTube n\u00e9erlandaise de McDonald&#8217;s le week-end dernier, mais elle a \u00e9t\u00e9 ridiculis\u00e9e par les t\u00e9l\u00e9specateurs. <BR><br \/>\nMardi 25 d\u00e9cembre, la c\u00e9l\u00e8bre cha\u00eene de fast food a retir\u00e9 la vid\u00e9o et expliqu\u00e9 que cet \u00e9pisode avait \u00e9t\u00e9 une le\u00e7on importante dans les efforts de l&#8217;entreprise pour explorer &#8220;l&#8217;utilisation efficace de l&#8217;IA&#8221;.<BR><br \/>\nCette publicit\u00e9 a \u00e9galement suscit\u00e9 des inqui\u00e9tudes quant aux pertes d&#8217;emplois dans les industries cr\u00e9atives, comme l&#8217;a comment\u00e9 un utilisateur d&#8217;Instagram : &#8220;Pas d&#8217;acteurs, pas d&#8217;\u00e9quipe de tournage&#8230; bienvenue dans le futur du cin\u00e9ma. Et \u00e7a craint.&#8221;<br \/>\n<br \/><a href=\"https:\/\/bangpremier.com\/\" target=\"_blank\"> Visit Bang Premier (main website) <\/a><br \/>\n<br \/><script src=\"https:\/\/geo.dailymotion.com\/player\/xt7m2.js\" data-params=\"mute=true\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2025-12-11 18:37:03 L&#8217;enseigne n\u00e9erlandaise de McDonald&#8217;s a retir\u00e9 une publicit\u00e9 de No\u00ebl r\u00e9alis\u00e9e \u00e0 l&#8217;aide de l&#8217;intelligence artificielle (IA) apr\u00e8s une vague de critiques. La publicit\u00e9 de 45 secondes a&hellip;<\/p>\n","protected":false},"author":1,"featured_media":10276,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-10275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technologie"],"_links":{"self":[{"href":"https:\/\/bangpremier.fr\/index.php\/wp-json\/wp\/v2\/posts\/10275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bangpremier.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bangpremier.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bangpremier.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bangpremier.fr\/index.php\/wp-json\/wp\/v2\/comments?post=10275"}],"version-history":[{"count":1,"href":"https:\/\/bangpremier.fr\/index.php\/wp-json\/wp\/v2\/posts\/10275\/revisions"}],"predecessor-version":[{"id":10277,"href":"https:\/\/bangpremier.fr\/index.php\/wp-json\/wp\/v2\/posts\/10275\/revisions\/10277"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bangpremier.fr\/index.php\/wp-json\/wp\/v2\/media\/10276"}],"wp:attachment":[{"href":"https:\/\/bangpremier.fr\/index.php\/wp-json\/wp\/v2\/media?parent=10275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bangpremier.fr\/index.php\/wp-json\/wp\/v2\/categories?post=10275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bangpremier.fr\/index.php\/wp-json\/wp\/v2\/tags?post=10275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}